Author Archives: suellis

The Art of Engagement

What are you trying to sell? Is it something that people might traditionally resist having sold to them…like religion maybe? Is it something difficult to differentiate like standard packaging? Or is it a service offering in a crowded market? No … Continue reading

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Is Facebook Really Making Us Lonely?

I read a blog post  a while ago, written by a man named Stephen Marche,that asks, “Is Facebook Making Us Lonely?” It’s a great article–rather long, but well researched and well thought out. It uses as a hook, the story … Continue reading

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Fear Not Potential Bloggers!

I went to a great presentation the other day by Journalist Jennifer Hollett about blogging. In a workshop session, I started talking with a fellow member of the audience, who said she was nervous about starting a blog. True, blogging … Continue reading

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Blog Your Way to Business

I have been known to rush in where those so-called angels fear to tread.  But virtue and vice aside, there’s nothing like a little risk taking when you’ve got nothing to lose.  The economy may be down still, but blogs … Continue reading

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Tweet Tweet

If you find Twitter mysterious or even just a bit overwhelming, don’t worry. You’re definitely not alone. Everyone hears about those 140 character messages you’re supposed to send. However, not everyone can figure out why or even how to do … Continue reading

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Integrated Communications Planning: Four Steps to Success

Four (Sort of) Easy Steps to an Integrated Communication Plan Lots of people ask me how you go about making an integrated communications plan. This overview breaks it down to four steps. Don’t be misled though, making and maintaining a … Continue reading

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Should I Be on Facebook?

This is a reprint of a post I did in 2009 when Jenny Spadafora worked for Intuit. I liked her presentation and still do. Also, while three years ago is ancient history in digital terms, there are still those struggling … Continue reading

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Patience Please..We’re Remodeling…

The world moves fast. We try to stay a step ahead… but with election season upon us, freelance gigs, a tough economy, and daily changes in technology, education and industry sometimes we need a few minutes to take a breath. … Continue reading

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