Integrated Communications Planning: Four Steps to Success

Four Steps to an Integrated Communications Plan by Susan Sirois EllisFour (Sort of) Easy Steps to an Integrated Communication Plan

Lots of people ask me how you go about making an integrated communications plan. This overview breaks it down to four steps. Don’t be misled though, making and maintaining a plan takes time if you want to do it right. It can save you lots of time on the backend though, and make your communications efforts much more effective.

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